TikTok is introducing a new feature that permits them to reduce the quantity of AI-created media appearing in their timelines. This move comes as the platform disclosed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global rollout. This development comes amid a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this output is considered “AI slop”, a term for poor-quality, bulk-generated content that is often illogical or bizarre.
Our research shows that many people like content made with AI tools, including digital art to informative clips, and we aim to give people the power to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform announced that there are now 1.3bn videos on its app identified as AI-generated. In total, more than 100 million videos are submitted to the app daily, making AI-generated material a limited part of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI content they watch by using the content preference option in the app and picking AI-made media. Additional categories that can already be modified under the setting encompass news, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines mandate users to tag lifelike AI-made content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its terms of service.
Additionally, the service will henceforth attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This step is intended to help prevent users from trying to evade the tagging system.
Educational Initiatives
The platform is also introducing a $2m awareness program for specialists and institutions to create informative material about responsible artificial intelligence. This program will support charitable organizations dedicated to training computer science.
Content Safety Approach
TikTok has defended its moderation strategy, amid controversy over proposals to cut jobs for numerous safety staff in the UK. The company is planning to eliminate 439 jobs in its user protection division in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it gets reviewed by humans. The company announced a significant reduction in disturbing and violent content handled by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
